I have subscribed to several Christianity Today email newsletters, including one on Christian parenting (I think it’s called Parenting Connection).
Friday, I received an email from the Parenting Connection folks entitled, “Exciting Changes for You at Christian Parenting Today”
In your next e-mail newsletter from ChristianParentingToday.com, you will find some exciting changes, including a brand new look, fresh, inspiring content, and a new name. Your biweekly Parenting Connection e-mail newsletter will become MOMSense, the online companion of MOMSense magazine, published by Christianity Today International in partnership with Mothers of Preschoolers International. Also, the name of our website will change from ChristianParentingToday.com to www.momsense.com.
Yeah, Parenting Connection to MOMSense. That’s what I’d call a non-trivial name change.
OK, I’m the first to admit that I don’t get a chance to read even half the newsletters I sign up for, this one included. But it now sounds like I’m no longer the target audience for this newsletter.
I’m not even complaining about being ignored, since, as I indicated, I’ve been ignoring them. But don’t you think it would make sense to at least indicate the reasons for making such a fundamental switch in target audience?
We are teased that in the first new e-newsletter, we’ll learn more details, and maybe that will include why they made the change, but that’ll be too late for half their audience, I bet.
Don’t ask me why I making such a fuss over an e-newsletter I’ve hardly even read. The muse strikes me in strange ways sometimes.